Back to all projects

SouthPole Utility Line

Utility Line Development

Role

Urban trends circulating the Korean streetwear scene were influenced in the development of this line.  Bring in raw denim to accent neutral tones with pop colors.

Inspiration

Working with the design director to develop patches and developed graphics specific to the lines aesthetic.

Features

Incorporating raw denim, embroidery, and our take on an Asian-themed urban camo tie the line together.

Key Details

This line draws inspiration from the vibrant Korean streetwear scene, infusing urban trends with raw denim to accentuate neutral tones alongside eye-catching pop colors. By skillfully combining raw denim, intricate embroidery, and our unique take on an Asian-themed urban camo, we've created a cohesive and dynamic collection.

Line Gallery