The client had an outdated logo that needed to help distinguish who the were while keeping the integrity of their initial design. The idea was to bring a modern spin to the typography and graphic while helping to further develop a recognizable brand.
Research & Discovery: Understand the client's business and target audience. Research competitors and industry trends.
Concept Development: Brainstorm logo ideas, typography, colors, and symbols aligned with the client's vision.
Refinement & Iteration: Digitally refine the chosen concepts based on client feedback.
Finalization & Delivery: Prepare logo files in various formats and provide guidelines for consistent usage.
The branding was continued in the business card design creating a cohesive foundation for the future projects for the client. The card relies on the colors to help distinguish the brand recognition and the addition of the QR code bridged the client to more of a modern business environment.
The simplicity of the website built in Webflow, allows future clients to find the necessary information hassle-free on a static website. The addition of past client projects and an employee portal supplied the employees access to modify and add additional client projects to help garnish future business.
P.S. I don't use social media, sorry in advance if you're looking to see my work via social media.
